Travel Secrets for Romantics and Lovers

So, we all know that there are only 2 ways to get yourself attention and 2 subsets of each.

1. PAID
A) Ads In Legacy Media
Magazines, TV, Billboards, Ads in Journals, etc.

B) Ads In New Media
Blogs ads, Google Adwords, Facebook Ads 

2. ORGANIC and UNPAIDC) Blog Buzz, Facebook Pages, Facebook Buzz, Google Search Results, Twitter Trending Topics, Forum Building, Community Building, etc…

D) News and Editorial Coverage
Write ups in Magazines, TV coverage, Newspapers, Periodicals, Events

Frankly, your industry, your business, and your go-to-market strategy will have a different sweetspot than anyone else. Finding your marketing sweetspot requires lots of experimentation and time. Or it just requires working with people who’ve already done the experimentation with their valuable time. To find the people who exclusively work to get your name out there online and globally, see: http://sparkah.com/2010/12/01/marketing-and-branding-strategies-sparkahs-unabridged-dictionary-of-tactics/

To find the most connected and influential people who can get your story told in the traditional print, event and TV world, just scroll down. This is a hand picked list of our favorite thinkers in the Los Angeles PR world.

	Jennifer Berson link Name Jennifer Berson; Location Los Angeles; Web http://www.jenera… Bio PR/Marketing Specialist for Beauty and Lifestyle brands, Partner in HostessBlog.com … twitter.com/jenerationpr
	Maria Sass link Name Maria Sass; Location Los Angeles, CA; Web http://flavors.me… Bio PR girl for @Wpromote, Fashion+Philanthropy Entrepreneur @PuraVidaSoCal, … twitter.com/mariasass
	Lana Rushing link Name Lana Rushing; Location Los Angeles link; Web http://www.rushin… Bio PR guru, creative writer, connector, music aficionado, pug owner, … twitter.com/lanarushing
	Elisabeth Rosenson link PR professional focused on corporate and public affairs. … Name Elisabeth Rosenson; Location Los Angeles, CA; Bio PR professional focused on corporate and … twitter.com/erosenson
	Christina Campoy link Name Christina Campoy; Location Los Angeles, CA; Bio pr practitioner, bay area native, restaurant aficionado, baseball enthusiast, pilates devotee, … twitter.com/christinacampoy
	Latashia DeVeaux link Name Latashia DeVeaux; Location Los Angeles, CA; Web http://www.TheMas… Bio PR/Marketing professional. Television producer. Go to woman … twitter.com/deveauxagencypr
	Veronica Catalan link Name Veronica Catalan; Location Los Angeles, CA; Bio Proud momma to the world’s best daughter and working in Travel PR too :”>link … twitter.com/indskys
	Janeal Bernhart link Name Janeal Bernhart; Location Los Angeles; Web http://www.mprm.com/; Bio PR is my profession. music, TV, shoes and books are my obsessions. … twitter.com/j_bernhart
	Rachel Mock link Name Rachel Mock; Location Los Angeles; Bio Public Relations link. Background in broadcast news and communication … twitter.com/rachelmock
	Slife PR link Name Slife PR; Location Los Angeles; Web http://www.slifep… Bio Boutique PR and marketing firm that proudly services top tastemakers in the hospitality … twitter.com/thatsslife
	Wendi Shapiro link Name Wendi Shapiro; Location Los Angeles, CA; Bio PR professional link at Murphy O’Brien Public Relations … twitter.com/wendishapiro
	Jeremy Pepper link Name Jeremy Pepper; Location Los Angeles, CA; Web http://pop-pr.blo… Bio Taking your lunch. Eating your cookies. PR Generalist. Been doing this stuff for … twitter.com/jspepper
	Emma Cardenas link Name Emma Cardenas; Location Los Angeles, CA; Web http://www.totalB… Bio PR/Social Media geek. FC Barcelona supporter [Visca Barça!]. Amateur chef. … twitter.com/emcardenas
	Jessica Lieu link Name Jessica Lieu; Location Los Angeles, California; Web http://www.tylerb… Bio PR Gal. Graduate student at USC Annenberg. CSR enthusiast. … twitter.com/lieujessica
	Marla Lewin Halperin link Name Marla Lewin Halperin; Location Los Angeles; Bio PR/Producer/Blogger; attend LA, Cannes, SXSW, Venice,Toronto Film festivals and producer of … twitter.com/globalfilmvilge
	Sara Leeper link Name Sara Leeper; Location Los Angeles; Bio PR executive link, triathlete, painter, living in and loving LA … twitter.com/sleeperla
	Desiree Zenowich link Name Desiree Zenowich; Location Los Angeles; Web http://dreamingin… Bio PR Girl at the Getty Museum and Fashionista on the side. … twitter.com/DesiZ
	Evelyne Ustarroz link Bonne Annee 2010 et Bonne Sante a tous ! 11:49 AM Jan 2nd via web. more. Name Evelyne Ustarroz; Location Los Angeles; Web http://www.windso… Bio PR/Events … twitter.com/STARROS
	Vanessa Bronte link Name Vanessa Bronte; Location Los Angeles; Web http://www.vaness… Bio PR pro turned MBA student with a passion for digital and brand marketing. … twitter.com/brontebuzz
	Cassie link I’m at Flemming’s Steakhouse link. … Name Cassie; Location Los Angeles; Bio PR, Sports & Entertainment is what I do. … twitter.com/cazeb
	LosAngeles CP link Name LosAngeles CP; Location Los Angeles; Web http://losangeles… Bio Los Angeles City And Press. 9 Following · 2121 Followers · 63 Listed … twitter.com/losangelescp
	Kat Amidar link Name Kat Amidar; Location Los Angeles, CA; Web http://www.bakitw… Bio PR Director-BakitWhy.com, Kasama Media. GABNet/AF3IRM. UCI/Kaba Alumna. … twitter.com/kathlynanne
	Ashley Colette link Name Ashley Colette; Location Los Angeles; Web http://ColetteMG.com; Bio public relations, content marketing, seo and social media management … twitter.com/ashleysays
	Pete Moraga link Name Pete Moraga; Location Los Angeles; Web http://www.iinc.org; Bio PR Professional for Property/Casualty Insurance Industry. Based in Los Angeles, CA … twitter.com/pmoraga
	BWR Public Relations link Name BWR Public Relations; Location Los Angeles & New York; Web http://www.bwr-pr… Bio Lifestyle, Special Events, Corporate & Entertainment PR Firm … twitter.com/BWRPR
	Spelling Comm. link Location Los Angeles, CA; Web http://www.spellc… Bio PR firm pedigreed in establishing brand identity for consumer and b2b markets, excelling in the … twitter.com/spellcom
	Catherine Banton link Name Catherine Banton; Location Los Angeles, CA; Bio PR professional for restaurant, travel, wine and spirits at Wagstaff Worldwide. … twitter.com/catherinebanton
	John O’Leary link Name John O’Leary; Location Los Angeles; Web http://www.linked… Bio PR dude at TriplePoint. I love games, burritos, beers, bands and alliteration. … twitter.com/johnoleary4
	Live Loyal PR link Name Live Loyal PR; Location Los Angeles, CA; Web http://liveloyalp… Bio Live Loyal PR is an all service beauty, lifestyle,& fashion PR firm. … twitter.com/liveloyalpr
	Leila Khalil link Name Leila Khalil; Location Los Angeles, CA; Web http://www.beinsp… Bio Wedding Public Relations expert inspiring brands with press,marketing+business … twitter.com/weddingpr
	Wagstaff WorldwideLA link Name Wagstaff WorldwideLA; Location Los Angeles, CA; Web http://www.wagsta… Bio Public relations for restaurants, hotels, wine/spirits, and more … twitter.com/wagstaff_LA
	Jenna Newmark link 9:34 AM Jan 21st via web. more. Name Jenna Newmark; Location Los Angeles, Calif. Web http://www.murphy… Bio PR rep for luxury hotels at Murphy O’Brien. … twitter.com/jennatravelpr
	Bliss Media link Name Bliss Media; Location Los Angeles, CA; Web http://www.blissm… Bio Public Relations firm handling entertainment, fashion, business, and lifestyle … twitter.com/BlissMediaPR
	Jaime S.C. link Name Jaime S.C.; Location Los Angeles, CA; Bio PR/Social Media Director in Entertainment Biz. Music & Coffee Junkie. Pop Culture Purveyer. Fashionista. … twitter.com/PR_Gal
	Nicole Myden link Name Nicole Myden; Location Los Angeles, CA; Web http://www.nm-pr…. Bio Lifestyle PR & Marketing Consultant, Social Media Maven, People Person, CONNECTOR! … twitter.com/nmprgirl
	Angela Iuorno link PR and Marketing Communications Professional. … Name Angela Iuorno; Location Los Angeles; Bio PR and Marketing Communications Professional … twitter.com/ange127
	Karen DeMarco link Name Karen DeMarco; Location Los Angeles, CA; Bio PR pro specializing in entertainment and emerging media. News junky, fan of good music, some bad TV link … twitter.com/karendemarco
	Heather Meeker link Name Heather Meeker; Location Los Angeles & Seattle; Web http://www.blogge… Bio Director of Marketing & PR for Whrrl. Web 1.0 veteran and leader for top … twitter.com/heathermeeker
	Wildfire PR link Name Wildfire PR; Location Los Angeles; Web http://www.wildfi… Bio News & insights from Wildfire PR — handling kicka** fashion, beauty and fitness brands … twitter.com/prwildfire
	Lisa Elia link Name Lisa Elia; Location Los Angeles, CA; Web http://www.lisael… Bio I’m a PR expert w/ over 20 yrs. in biz. Have gotten clients on Oprah, NY Times, … twitter.com/lisaeliapr
	Celebrity PR link Name Celebrity PR; Location London / Los Angeles / NY; Web http://www.robten… Bio celebrity public relations rob tencer PR for socialites and celebrities. … twitter.com/tencerpr
	Paul Burditch link Name Paul Burditch; Location Los Angeles and San Francisco; Web http://talesofthe… Bio Public Relations And Marketing Agency Owner for Luxury Hospitality … twitter.com/burditch
	R Poon link Name R Poon; Location Los Angeles; Web http://www.facebo… Bio PR maven who loves art, food, music, traveling, nature, animals, photography, and of course … twitter.com/LadyMingPR
	Pamela Weiss link Name Pamela Weiss; Location Los Angeles, CA; Web http://www.scandi… Bio PR Director of ScanDigital, premier photo and home movie transfer service. … twitter.com/pamelasd
	Greg Rogers link Greg Rogers; Location Los Angeles; Web http://www.gregro… Bio Restaurant PR … twitter.com/larestaurantpr
	Chris Bechtel link Name Chris Bechtel; Location Los Angeles; Web http://www.ipress… Bio New Media Marketing, PR, Sales and Operations, Executive, iPressroom, Inc. … twitter.com/chrisbechtel
	Jessica Trent PR link Jessica Trent PR; Location Los Angeles; Web http://www.asteel… Bio The future is now. … twitter.com/jessicatrentpr
	Kathy Kniss link Name Kathy Kniss; Location Los Angeles, CA; Web http://k2prgroup.com; Bio Kathy Kniss is your-not-so-ordinary public relations professional, … twitter.com/pr_tweets
	Frank Fay link Name Frank Fay; Location Los Angeles, CA; Web http://www.google… Bio loving life. social media, pr, civil rights, am runs/pm work outs, smattering of pop … twitter.com/frankfay
	gotham link Name gotham; Location Los Angeles, CA; Web http://www.facebo… Bio Full-service #PR, #marketing, #socialmedia firm specializing in strategies+programs: … https://twitter.com/gothamc
	Benjamin Rubinfeld link Entertainment and Media Attorney; Location Los Angeles; Bio Seattle raised. … twitter.com/benruby
	Jennifer Lahotski link Name Jennifer Lahotski; Location Los Angeles, CA; Web http://Lahotski.com; Bio ultimate firecracker. social media extraordinaire. … twitter.com/jennlahotski
	Laura Ackermann link Senior Publicist at Much and House Public Relations. … Name Laura Ackermann; Location Los Angeles; Bio Senior Publicist at Much and House Public Relations … twitter.com/lackermannpr
	LB link LB; Location California; Bio PR and entertainment enthusiast. … twitter.com/_laurabass
	Kimberly Goodnight link Name Kimberly Goodnight; Location Los Angeles, CA; Web http://www.PUREco… Bio Fashion Showroom & Lifestlye PR in the heart of Hollywood. … twitter.com/pureconsulting
	Mark Fenlon link Name Mark Fenlon; Location Los Angeles, CA; Bio Dorky guy working in PR. Loving LA and missing NYC. Likes: Laughs, Travel, Entertainment, Social Outings, … twitter.com/markfenlon

list curated (compiled) by Sparkah.com Web Marketing Strategies

This is my top 100 list of graphic designers in major cities:

http://plurban.com/top-graphic-designers-los-angeles.html

Los Angeles Clothing Manufacturer DMResourceLA.com wanted to embed their youtube videos in their website. It’s a minimal haute couture and fashion site. That’s easy enough. But the problem is that their videos came with the control / play bar at the bottom and ugly black bars in the left and right side. 

Cropping the bottom control bar away is easy. We just put div around the object and gave the div a css attribute of overflow:hidden. Then we made the div height exactly 29px shorter than the height of the video.

The trouble is that if you try the same thing for the sides, it doesn’t work. You can put center tags around the object or img picture you’re trying to crop evenly on both sides but the object or img doesn’t center. The narrower width div only crops off the right side.

So, to evenly crop both sides, just make your div width 40px narrower than the object or img width. Then in the object or img tag, specify a style=”margin-left:-20px.” Now, you’re centered. If you want to do this across all your images or object embed videos, just set a css style for object or img as -20px for the left margin.

For more technical how to’s, facebook, google and twitter marketing trade secrets, and for a good time, follow me at http://twitter.com/journik … for help with your site and marketing, call 310 598 1606. Ask for Bob Wan.  

Here’s an inside look at how your $400 PRPS, Seven Jeans, and Rock and Republic Jeans were made:

by DMResourceLA.com: A Clothing Manufacturer in Los Angeles

And here is the list of top 100 FIDM Fashion Institute Grads to Keep An Eye On…

Wired Magazine started a wild-fire when they said, “The Web Is Dead.”

Everyone from TechCrunch to Mashable blogged about that blog about blogs vs Facebook. To a large extent, Wired is right on the money. Discussion forums killed the BBS. And Facebook killed discussion forums. 

Facebook also killed Flickr. Or they at least killed Flickr’s growth potential with the easiest photo uploading, tagging, and sharing software on earth - their own. 

So since Facebook is so easy to get into and so hard to get out of, let’s go to the mountain since it ain’t comin’ to Mohammad anytime soon. 

Facebook Marketing Tips and Strategies from the Most Cunning Social Media Marketing Bastards in Los Angeles and NYC

1. Build a NONCOMMERCIAL “Like” Page

Nobody Likes Your Business But You.

Nobody realizes that if you click “Like” you’ve just subscribed to the Page Admin’s messages. Every few years, people get tricked into opting in for advertising. They do. When Google first came out with Adwords, you couldn’t tell the difference between sponsored ads vs organic high rank search results. Advertisers got rich. 

Just a few weeks ago, Apple released iAds for their iPad and iPhone Apps. These ads are so interactive and beautiful that app developers are getting rich from people clicking just for the curiosity of it all.

Just about the same time, Mark Zuckerberg announced at his F8 Industry Conference that he would convert the “fan” button to a “like” button and let Facebook pages broadcast into the stream of those who clicked “like.”

The public generally doesn’t realize that if they click “Like,” on your page, they are opting-in to your messaging. So, build a NONCOMMERCIAL “Like” Page. Like this one: http://www.facebook.com/pages/I-SLEEP/73330003836

Whatever your industry, and business, I’m sure you can come up with a non commercial concept that’s much easier to like than “Joe’s Plumbing.” Maybe Joe should try a page named, “Hot Showers” or “Bubble Baths.” Then, he’d hit his target demographic and do so with zero resistance to “Like” conversion.

2. Copy and Paste your Edutisement to all the biggest pages until you get blocked
I hate spam. I hate sales people. But if a cologne saleman wants to educate me on the differences between French vs Italian herbs used in Gucci VS YSL, I’ll listen and maybe even buy a bottle. So sure, post a message on any page you want. Go ahead. But make sure each post is valuable in and of itself. Make sure each of your posts are valuable to THE READER - NOT to you. Then, when they click through to your site, educate some more and sell the value of your product - not your product.

3. Contact the Admins of the Biggest Facebook Pages and Ask them to Post Your Message
You may have to offer them money. But if you put it all in perspective, even if you printed one million fliers at a five pennies each, you’d have spent $50,000. Then to distribute those fliers, you’d spend another $200,000 on the cheap. So even if you have to pay $500 to post a message to one million people who like “Water,” it may be worth it.

4. Put Your Facebook Like Page on Every Blog You Can
You may have to pay them. Look at it this way: Facebook charges you about 30 cents to $1.50 per Click if you advertise. It takes about 50 clicks to convert into a subscriber, oh, sorry, “liker.” So it could cost you between $15 to $75 per one subscriber - liker. WOW. That’s expensive.

If you put your mysteriously named Like box on the front page of the highest traffic blogs, you’ll get likers for free. That’s like if some really gorgeous woman just threw $75 bundles at your face all day long. See http://meditation-mantra.org ‘s implementation. Offer a payoff for clicking “Like.”

Offer a Big Payoff for Clicking “Like”

To avoid paying blog owners any money, offer them a coop. Offer then full admin rights as long as they only shoot out 1 message a day and a max of 20 per month. Why wouldn’t the blog owner just start their own “Like” Page and get full power? Simple, Because you’ve got your box on 20 different blogs. This means that any blog owner instantly has 2000% the arm-length they’d have alone.

5. Add Friends Like It’s Going Out of Style
It is. In the beginning, I could add as many friends as I wanted. Now, If you do more than 12 friend requests in one quick sitting, Facebook threatens to destroy you. Stop. Repeat tomorrow. That’s how I got 500 friends in one month at http://www.facebook.com/greenisimo . I have 5,000 more in another account.

But here’s the secret. You gotta add friends that are trendsetters, influencers, and loudmouths. Here’s how you find them (if you’re Joe the Plumber): Outspoken people with their minds in the toilet

What am I missing? Lemme know Gmail: bob.wan.kim and I’ll credit your for your contributions! Thanks!